For Good Measure

InfoBuy BC (independent) · Convenience Store📍 Victoria

For Good Measure James Bay is a neighbourhood grocery institution at 579 Niagara Street that has anchored the community in various forms since 1908, operating as For Good Measure since April 2020. The store stocks bulk foods, local produce, fresh baked goods, and prepared quick eats alongside a year-round sunny cafe and patio called The Hideaway, which hosts live music and community events. It draws on an impressive network of local suppliers — from Mile Zero Coffee to Kildonan Farm chicken — making it a well-rounded resupply stop for cyclists in the James Bay area.

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