We're building the provincial organization that makes British Columbia a world-class cycle touring destination: the marketing, standards, partnerships, and advocacy that turn great riding into a rural tourism economy.
3×
longer stays than the average visitor (3.7 vs 1.4 nights)
BC has world-class cycle touring and bikepacking routes, but no organization pulling them together: no shared story, no quality standards, no data on what cycle tourists spend. Québec and New Zealand built this layer decades ago. The province has set a goal of doubling visitor spending by 2036, and cycle tourists deliver exactly the growth it's asking for: high-value visitors, in shoulder seasons, in rural communities.
Over half of BC's tourism organizations actively promote mountain biking. Only about 1 in 5 actively promote cycle touring, and almost none offer a digital route file a rider could actually follow. BC tourism runs on sector organizations: craft beer, paddling, mountain biking. Cycle touring doesn't have one yet.
An independent nonprofit society, grown out of organizations already working to make cycling and trails stronger in British Columbia: the BC Cycling Coalition, Trails BC, and Let's Go Biking. We're a regional organization member of the Outdoor Recreation Council of BC and a sector association member of the Tourism Industry Association of BC. Hear the story: “Can BC Become the Next New Zealand for Cycle Tourism?” on the BC Cycling Coalition's BikeSense podcast (bccycling.ca/podcast).
