{"key":"6d52ba025d","origin":"osm","osm_id":"w1257625894","category":"Food & Drink","subcategory":"Café / Coffee","community":"North Cowichan","lat":48.8172295,"lon":-123.6138707,"verdict":"include","name":{"value":"The Society","source":"enrichment"},"description":{"value":"Society at the Hall in Maple Bay is a multi-concept venue combining a full-service barbershop with a coffee cafe (NOTACAFE) and a tequila-and-local-beer bar (NOTABAR), all under the family-owned NOTACULT LLC umbrella. The bar serves daily baked goods and savory pies alongside a curated selection of tequilas and local craft beers from breweries like Red Arrow, Deadhead, Hoyne, and Driftwood. It is one of several locations operated by founders Ian and Rhiannon, with the head office and main barbershop in downtown Duncan.","source":"sonnet_4.6"},"website":{"value":"https://www.thesocietybarbers.com/","source":"enrichment"},"address":{"value":"963 Herd Rd, Maple Bay, BC V9L 5W9","source":"enrichment"},"phone":{"value":"(778) 455-2858","source":"enrichment"},"email":{"value":"hall@notacult.ca","source":"html"},"route_slugs":[],"centrally_administered":false,"bike_parking_detail":null,"raw_osm":{"addr:housenumber":"963","addr:street":"Herd Road","building":"yes","name":"The Society","shop":"coffee"},"enrichment_extras":{"reasoning":"The website confirms this 963 Herd Rd address is the Maple Bay location of Society Barbershop, which operates a combined barbershop, coffee cafe (NOTACAFE), and bar (NOTABAR) under the NOTACULT LLC group. The OSM shop=coffee tag is partially valid — a genuine cafe operates here — but the primary business is a barbershop, making the tag misleading. No cyclist-specific amenities (bike parking, water refill, washrooms, Wi-Fi, charging) are mentioned anywhere on the website.","concerns":["OSM name 'The Society' does not match the website name 'Society Barbershop' / 'Society at the Hall' for this location.","OSM shop=coffee misrepresents the primary business, which is a barbershop; the cafe and bar are secondary components.","Phone number (778) 455-2858 was sourced from the website only — OSM has no phone tag for this record.","Website URL was auto-discovered with medium confidence, not present in OSM tags; however, the website confirms the address matches."],"recommended_status_reason":"A real, open, publicly accessible multi-concept venue (cafe, bar, barbershop) confirmed operational at this address by the website. Useful to touring cyclists as a coffee and food stop near Maple Bay.","confirmed_open":true,"contact_confirmed":{"phone":null,"website":null,"address":true},"notes":"The /society-maple-bay subpage refers to this location as 'Society at the Hall' and lists email hall@notacult.ca. The /notacultllc page lists the Maple Bay address as '963 HERD RD STE A MAPLE BAY BC CANADA V9L5W7' with phone (778) 455-2858."},"provenance":{"enrichment_run":"density","enrichment_model":"sonnet_4.6","verdict_source":"enrichment","category_source":"osm","category_correction_reason":"OSM tags this as shop=coffee, but the business is primarily a barbershop with an ancillary coffee cafe (NOTACAFE) and bar (NOTABAR). The Food & Drink category is defensible given the cafe/bar component, but the shop=coffee tag misrepresents the primary service.","review_priority":true,"sidecars_applied":["subcategory","wow","price_tier"],"area_dedup":{"absorbed":"4d1a2366b3"},"subcategory_source":"osm_tag","subcategory_confidence":"high"},"required_criteria":{"Washrooms":{"value":true,"source":"inferred:subcategory","date":"2026-07-18"},"Water bottle refill":{"value":true,"source":"inferred:subcategory","date":"2026-07-18"}},"optional_amenities":{},"unmapped_criteria":{},"region":"Vancouver Island","ownership":"Buy BC (independent)","indigenous_role":[],"notability":1,"wow_evidence":"family-owned NOTACULT LLC umbrella ... head office and main barbershop in downtown Duncan","price":{"band":1,"band_key":"cheap_eats","label":"Cheap eats","confidence":"medium","source":"judgement","signal":"Coffee cafe (multi-concept venue), daily baked goods"},"tier":"info"}